Editorial Team

Editorial Team

Our editorial team crafts the content behind our blog and keeps our readers up to date regarding ad fraud, digital marketing and cybersecurity topics.

Recent Posts

How did a lead generation expert reduce their CAC by 19%?

Red Lemon Media is a leader in lead generation in verticals like insurance, finance, energy and tourism. The pivotal...

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How an Advertiser Saved 3% of Their Ad Spend With Opticks Ad Fraud Prevention

When the marketing team of IMF Smart Education identified fake clicks and leads in their campaigns, they realised they...

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How a Long-Standing Expert in Lead Generation Became a Leading Player in Its Industry

With 15 years of experience in traffic and lead generation, Tagada Media is expected to generate high-quality leads and...

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How One of the Fastest-Growing European Companies Improved Its ROAS in Google

When Papernest uncovered several cases of click fraud in Google Ads, they decided to investigate this problem to make...

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Cybernews Interview with Opticks CEO: The State of Global Ad Fraud

In this interview, Opticks CEO Eduardo Aznar sat down with the Cybernews team to discuss the past, present, and future...

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How One of Spain’s Fastest-Growing E-Commerce Firms Eliminated Attribution Fraud

Attribution fraud doesn’t just decimate campaign budgets – it also has a devastating effect on your campaign data. When...

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News Release: Opticks Awarded National R&D Grant

We are delighted to announce that we at Opticks have been awarded a Cervera grant by The Centre for the Development of...

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How to Detect a Bot and Prevent Ad Fraud

What do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the malicious...

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How Machine Learning Helps Prevent Ad Fraud

Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry, you’ll...

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How Agencies Are Impacted by Ad Fraud

Ad fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it,...

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How Ad Fraud Ruins Lead Generation Marketing

This guide will help both marketers and advertisers navigate the complex and ever more sophisticated world of digital...

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How affiliate marketers can improve their cost per acquisition

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate marketers...

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Inside ad fraud - everything marketers need to know

What is ad fraud and how does it work? Ad fraud is the practice of generating false interactions with any digital asset...

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The top 5 affiliate fraud indicators

2020 is certainly a year full of uncertainty, however, affiliate marketing is definitely on the rise. Digital marketers...

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Fraudulent Apps Removed by Google Were Already Being Blocked by Opticks

Another case of fraudulent apps has recently been uncovered. Google has removed over 30 popular apps from the Play...

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Finance and Insurance Brands: 4 Ways to Boost Acquisition with Affiliate Marketing

Affiliate marketing is your ideal ally to reach your target audience, whether you work for a traditional bank, a...

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The Fundamental Tech Stack for Affiliate Marketing

According to Rakuten Marketing, 81% of advertisers worldwide use affiliate marketing and the expected affiliate spend...

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How Cookies Digital Achieved a ROI of +1200% by Adopting Fraud Detection Software

Every advertising agency knows that in order to attract the most exclusive clients, there must be something exceptional...

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How Ad Fraud Hurts Your Marketing and Product Strategy

Let’s say the success of your business depends on growing a thriving user base. In order to grow such a user base, you...

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The 5 Types of Ad Fraud and Why They Should Matter to You

As the fraud lexicon keeps on getting more complex every day, we decided to go back to the basics in this article and...

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The Ultimate Mobile Ad Fraud Glossary

According to Juniper Research, online ad spend lost to ad fraud will amount to $100 billion world wide by 2023.

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How to Run Successful Ad Campaigns - by Detecting Bad Bot Traffic

Malicious bots are a major problem in today’s digital advertising industry. According to this years’ Distil Research...

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What Could Brands Be Doing to Protect Their Ad Budget During the COVID-19 Crisis?

Many smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....

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How Mobibase Got Rid of Customer Complaints & Grew Its VAS Business

When Mobibase started out in the VAS industry, they relied mostly on mobile operators to advertise their services but,...

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Google Play Store Apps Infected by Joker Malware Subscribes Users Without Consent

Not all Google Play Store apps are safe to download. A number of malicious apps have consistently made their way into...

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How Conversion Minds Increased Its ROI by 8% Through Fraud Prevention

Ad fraud affects almost every level of the advertising ecosystem, especially advertisers. Conversion Minds have...

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Top 25 Harmful Apps We're Blocking in August

Harmful apps are mobile applications designed to generate fraudulent revenues for their developers. They accomplish...

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The Reality of Buying Traffic: How to Spend a Digital Budget on Real Users Without Losing it to Fraudsters

Did you know that mobile ad spending accounts for 26% of the total cost of digital advertising? In 2019, global ad...

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[Paper] 3 Ways Fraudsters Harm Your Marketing Campaigns

If you are a digital marketer or use ads to promote your content around the web, and think your campaigns are not...

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