How to Detect a Bot And Prevent Ad Fraud

What do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the ...

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How Machine Learning Helps Prevent Ad Fraud

Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry,...

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Botnets Cripple Your Advertising Campaigns: Here’s How to Prevent It

Ad fraud is a multi-layered problem. From click farms and cookie stuffing to ad injections and botnets, the list of...

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How Agencies Are Impacted by Ad Fraud

Ad fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it,...

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How to Combat Seasonal Ad Fraud During the Holiday Season

From Cyber Monday to Black Friday, Super Saturday to Singles’ Day and Diwali, the fourth quarter of the year is...

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How Ad Fraud Ruins Lead Generation Marketing

This guide will help both marketers and advertisers navigate the complex and ever more sophisticated world of...

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How affiliate marketers can improve their cost per acquisition

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate...

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Why marketers think they don't need an antifraud solution

According to Juniper Research, $42 billion is the estimated budget that digital advertisers and agencies lost to...

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The top 5 affiliate fraud indicators

2020 is certainly a year full of uncertainty, however, affiliate marketing is definitely on the rise. Digital...

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How Cookies Digital Achieved a ROI of +1200% by Adopting Fraud Detection Software

Every advertising agency knows that in order to attract the most exclusive clients, there must be something...

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What could brands be doing to protect their ad budget during the COVID-19 crisis?

Many smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....

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Opticks + AdKernel integration

Are you using AdKernel and can't work with top-tier partners due to quality issues? Or maybe you are selling traffic...

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How Mobibase got rid of customer complaints and grew its VAS business successfully

When Mobibase started out in the VAS industry, they relied mostly on mobile operators to advertise their services...

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Top 25 Harmful Apps We're Blocking in August

Harmful apps are mobile applications designed to generate fraudulent revenues for their developers. They accomplish...

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The Reality of Buying Traffic: How to Spend a Digital Budget on Real Users Without Losing it to Fraudsters

Did you know that the mobile ad spending accounts for 26% of the total cost of digital advertising? In 2019, global...

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How Conversion Minds increased its ROI by 8% by implementing fraud prevention

Ad fraud affects almost every level of the advertising ecosystem, especially advertisers. Conversion Minds have...

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