Every fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive types...

Although overall digital ad revenue is rising, ad fraud remains a widespread, insidious problem for the ad tech...

Even for those in the digital advertising industry, ad fraud is a tough topic to discuss and define. We all know...

Android smartphone users have unrestricted access to around three million apps listed on Google’s Play Store. To the...

What do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the ...

Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry,...

Ad fraud is a multi-layered problem. From click farms and cookie stuffing to ad injections and botnets, the list of...

Ad fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it,...

From Cyber Monday to Black Friday, Super Saturday to Singles’ Day and Diwali, the fourth quarter of the year is...

This guide will help both marketers and advertisers navigate the complex and ever more sophisticated world of...

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate...

According to Juniper Research, $42 billion is the estimated budget that digital advertisers and agencies lost to...

2020 is certainly a year full of uncertainty, however, affiliate marketing is definitely on the rise. Digital...

Every advertising agency knows that in order to attract the most exclusive clients, there must be something...

Many smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....

Are you using AdKernel and can't work with top-tier partners due to quality issues? Or maybe you are selling traffic...

When Mobibase started out in the VAS industry, they relied mostly on mobile operators to advertise their services...

Harmful apps are mobile applications designed to generate fraudulent revenues for their developers. They accomplish...

Did you know that the mobile ad spending accounts for 26% of the total cost of digital advertising? In 2019, global...