Who Exactly Is Behind Ad Fraud? | Opticks Blog

There’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But, in...

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The Impact of Ad Fraud on Marketing & How to Prevent It

Ad fraud is a major problem for all marketers. As our Annual Ad Fraud Report reveals, it affects everyone. No...

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How Ad Fraud Prevention Improves Key Metrics

Advertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve...

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How To Organize Your Ad Fraud Prevention Systems

Fraud prevention doesn’t start and end with an anti-fraud solution. In fact, optimizing your fraud prevention...

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How To Organize Your Fraud Prevention Committee

Organizations are often filled with committees and boards spearheading different business functions to drive...

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How to Set Up A Fraud Prevention Process

Despite the fact that digital ads are the core of their marketing strategies, ad fraud is often an afterthought in...

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News Release: Opticks Awarded National R&D Grant

We are delighted to announce that we at Opticks have been awarded a Cervera grant by The Centre for the Development...

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How to Claim a Google Ads Refund for Invalid Clicks

Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been...

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Domain Spoofing Ad Fraud: What It Is & How To Prevent It

For digital ad campaigns to be successful, advertisers need to ensure that their ad budget is being used to reach...

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What is Affiliate Marketing Fraud?

In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and...

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What is ROAS and How Does Ad Fraud Impact it?

ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s...

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The Ultimate Mobile Ad Fraud Guide for Advertisers

Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones....

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What Are Click Farms And How to Protect Your Ads From Them

The digital advertising industry depends on consumer clicks. In theory, the more ad clicks the better. 

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What is iFrame Traffic and How to Prevent It

There are no boundaries that scammers won’t cross to fraudulently cash out on ad revenue at the expense of...

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How to Stop Competitors Clicking on Your Google Ads

Google’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses...

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Ad Fraud Techniques 101: The Complete Guide to Ad Fraud

How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works,...

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What is Proxy Traffic and How to Detect it

Fraudsters are well versed in mimicking real user behavior to bypass checks and balances. They’re also experts in...

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What Are Click Injections and How to Prevent Them

Recently, we’ve been exploring types of ad fraud that target pay-per-click (PPC) ad campaigns such as click fraud,...

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What is Click Spamming and How to Prevent it

According to a study conducted by Hewlett Packard, ad fraud is not only the most lucrative form of cybercrime but...

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What Are MSISDN Injections and How to Prevent Them

There are multiple types of ad fraud that are common knowledge across the industry; clickjacking, ad stacking, pixel...

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