Welcome to the Opticks Blog

Anti ad fraud intelligence at your reach

How affiliate marketers can improve their cost per acquisition

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate...

Read More

The top 5 affiliate fraud indicators

2020 is certainly a year full of uncertainty, however, affiliate marketing is definitely on the rise. Digital...

Read More

What could brands be doing to protect their ad budget during the COVID-19 crisis?

Many smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....

Read More

Top 25 Harmful Apps We're Blocking in August

Harmful apps are mobile applications designed to generate fraudulent revenues for their developers. They accomplish...

Read More

The Reality of Buying Traffic: How to Spend a Digital Budget on Real Users Without Losing it to Fraudsters

Did you know that the mobile ad spending accounts for 26% of the total cost of digital advertising? In 2019, global...

Read More