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Inside ad fraud – everything marketers need to know
What is ad fraud and how does it work? Ad fraud is the practice of generating false interactions with any digital asset for the sole purpose of earning money. Ad fraud isn’t just conducted by humans (e.g. click farms) or malicious bots, there is a wide range of high-tech methods fraud organizations practice to capitalize…
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The Ultimate Mobile Ad Fraud Guide for Advertisers
Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones. Advertisers take notice of this and continue to ramp up their use of all types of mobile advertising, in the hope that consumers will interact with digital ads on web pages, apps, and social media channels via…
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The Ultimate Mobile Ad Fraud Glossary
According to Juniper Research, online ad spend lost to ad fraud will amount to $100 billion world wide by 2023.
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