Cybernews Interview with Opticks CEO: The State of Global Ad Fraud

In this interview, Opticks CEO Eduardo Aznar sat down with the Cybernews team to discuss the past, present, and future...

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Can You Detect Fake Clicks in TikTok?

Despite only entering the advertising game in 2019, TikTok has quickly snapped up a sizable portion of overall digital...

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How to Protect Your Campaigns Against Ad Fraud During Black Friday

Black Friday -- one of the biggest sales periods of the year -- is right around the corner. What was once an event...

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Is Your Ad Campaign Data Actually Accurate?

Advertisers launch paid campaigns to see results. But what if these results are not accurate?

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How Fraudsters Use Bots to Attack Your Google Search Campaigns

Almost half of all web traffic is made of bots. But while some are good bots, others have been made with the wrong...

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Report: The Top Advertising Trends 2022

Smart advertisers are always looking ahead to not only make sure that they have an edge over their competition, but to...

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Opticks Is Now a Member of IAB Tech Lab

We are thrilled to announce that Opticks has become a member of the IAB Technology Laboratory. 

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2022 Ad Fraud Trends Report: Summary of Key Findings for Advertisers

You might be surprised, but research shows that advertisers will lose $120 billion globally by 2023 because of ad...

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What Are Click Bots and How Can You Prevent Them?

Invalid traffic is a huge problem for marketers. Click fraud is a significant driver of this type of traffic, and it...

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The Essential Guide to Ad Fraud Prevention

Simply put, your advertising campaigns will be more successful with an ad fraud solution. After all, it's everywhere....

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What Is a Viewbot and How Can You Stop Them Ruining Your Campaigns?

If you’ve dealt with ad fraud before, you know just how pervasive it can be -- and the online streaming world isn’t...

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How Fraudulent App Publishers Are Draining Your Advertising Budget

Fake apps, malware, and adware traffic have been causing havoc for legitimate ad campaigns for a long time. Given that...

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How U.S. Businesses Are Losing Billions to Ad Fraud Every Year

The online digital advertising industry is booming. And while this is great news for advertisers and marketers...

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The Essential Guide to Ad Fraud Detection for Marketers & Advertisers

Did you know that the digital advertising industry is expected to lose $68 billion in 2022 to ad fraud -- up from $59...

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Fighting Ad Fraud by Combining Machine Learning With Human Supervision

Ad fraud schemes are becoming more sophisticated, and marketers everywhere are suffering the consequences. 

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The Complete Buyer’s Guide to Ad Fraud Prevention Solutions

If you’re serious about not just surviving but thriving in the digital advertising space, you won’t just lie back and...

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2022 Ad Fraud Report: Summary of Key Findings for Advertisers

Globally, ad fraud will cost advertisers $81 billion in losses in 2022. This number alone demonstrates how the threat...

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The Early Signs of Ad Fraud You Need to Be Aware Of

You’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to...

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Mobile Marketing in Africa: Everything Advertisers Need to Know

Across the entire continent, Africa is increasingly becoming a mobile-first region. When it comes to mobile marketing,...

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How to Demand Transparency in Advertising From Media Partners

In response to low ROAS rates linked to a lack of transparency in advertising supply chains, advertisers have begun to...

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How One of Spain’s Fastest-Growing E-Commerce Firms Eliminated Attribution Fraud

Attribution fraud doesn’t just decimate campaign budgets – it also has a devastating effect on your campaign data. When...

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11 Key Ad Fraud Benchmarks You Need to Know

When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be...

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Ad Fraud Money Flow: Here’s What It Really Looks Like

We know who is behind ad fraud, but how do these bad actors drain advertiser budgets? How, exactly, does the money flow...

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Who Exactly Is Behind Ad Fraud?

There’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But in reality,...

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The Impact of Ad Fraud on Marketing & How to Prevent It

Ad fraud is a major problem for all marketers. As our Annual Ad Fraud Report reveals, it affects everyone. No country,...

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How Ad Fraud Prevention Improves Key Metrics

Advertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve...

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How To Organize Your Ad Fraud Prevention Systems

Fraud prevention doesn’t start and end with an anti-fraud solution. In fact, optimizing your fraud prevention processes...

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How to Organize Your Fraud Prevention Committee

Organizations are often filled with committees and boards spearheading different business functions to drive business...

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How to Set Up a Fraud Prevention Process

Despite the fact that digital ads are the core of their marketing strategies, ad fraud is often an afterthought in the...

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News Release: Opticks Awarded National R&D Grant

We are delighted to announce that we at Opticks have been awarded a Cervera grant by The Centre for the Development of...

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How to Claim a Google Ads Refund for Invalid Clicks

Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been...

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Domain Spoofing Ad Fraud: What It Is & How to Prevent It

For digital ad campaigns to be successful, advertisers need to ensure that their ad budget is being used to reach real...

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What Is Affiliate Marketing Fraud?

In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and...

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What Is ROAS and How Does Ad Fraud Impact It?

ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s...

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How to Stop Competitors Clicking on Your Google Ads

Google’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses across...

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What Are Click Farms And How to Protect Your Ads From Them

The digital advertising industry depends on consumer clicks. In theory, the more ad clicks the better. 

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Ad Fraud Techniques 101: The Complete Guide to Ad Fraud

How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works, and...

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What Is iFrame Traffic and How Can You Prevent It?

There are no boundaries that scammers won’t cross to fraudulently cash out on ad revenue at the expense of advertisers....

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What is Proxy Traffic and How to Detect it

Fraudsters are well versed in mimicking real user behavior to bypass checks and balances. They’re also experts in...

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What Are Click Injections and How to Prevent Them

Recently, we’ve been exploring types of ad fraud that target pay-per-click (PPC) ad campaigns such as click fraud, and...

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What is Click Spamming and How to Prevent it

According to a study conducted by Hewlett Packard, ad fraud is not only the most lucrative form of cybercrime but also...

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What Are MSISDN Injections and How to Prevent Them

There are multiple types of ad fraud that are common knowledge across the industry; clickjacking, ad stacking, pixel...

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Summary: Key Findings from the Opticks Annual 2020 Ad Fraud Report

Last year at Opticks, we analyzed over 466 billion visits in over 200 different territories while protecting...

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What is Clickjacking and How Can it Affect Your Campaigns?

All types of ad fraud have similar consequences: wasted ad budgets, skewed campaign data, and reputational damage, to...

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How to Stop Invalid Clicks and Protect Your Budget

Every fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive ad fraud...

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What is Pixel Stuffing and How to Prevent it

Although overall digital ad revenue is rising, ad fraud remains a widespread, insidious problem for the ad tech...

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What is Ad Stacking and How to Prevent it

Even for those in the digital advertising industry, ad fraud is a tough topic to discuss and define. We all know it’s...

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How Fraudsters Fake App Package Names

Android smartphone users have unrestricted access to around three million apps listed on Google’s Play Store. To the...

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How to Detect a Bot And Prevent Ad Fraud

What do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the malicious...

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How Machine Learning Helps Prevent Ad Fraud

Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry, you’ll...

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Botnets Cripple Your Advertising Campaigns: Here’s How to Prevent It

Ad fraud is a multi-layered problem. From click farms and cookie stuffing to ad injections and botnets, the list of ad...

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How Agencies Are Impacted by Ad Fraud

Ad fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it,...

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How to Combat Seasonal Ad Fraud During the Holiday Season

From Cyber Monday to Black Friday, Super Saturday to Singles’ Day and Diwali, the fourth quarter of the year is always...

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How Ad Fraud Ruins Lead Generation Marketing

This guide will help both marketers and advertisers navigate the complex and ever more sophisticated world of digital...

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How affiliate marketers can improve their cost per acquisition

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate marketers...

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Why marketers think they don't need an antifraud solution

According to Juniper Research, $42 billion is the estimated budget that digital advertisers and agencies lost to...

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Inside ad fraud - everything marketers need to know

What is ad fraud and how does it work? Ad fraud is the practice of generating false interactions with any digital asset...

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The top 5 affiliate fraud indicators

2020 is certainly a year full of uncertainty, however, affiliate marketing is definitely on the rise. Digital marketers...

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The Ultimate Mobile Ad Fraud Guide for Advertisers

Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones. Advertisers...

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Fraudulent Apps Removed by Google Were Already Being Blocked by Opticks

Another case of fraudulent apps has recently been uncovered. Google has removed over 30 popular apps from the Play...

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Financial and Insurance Brands - 4 Ways to Boost Acquisition with Affiliate Marketing

Affiliate marketing is your ideal ally to reach your target audience, whether you work for a traditional bank, a...

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The Fundamental Tech Stack for Affiliate Marketing

According to Rakuten Marketing, 81% of advertisers worldwide use affiliate marketing and the expected affiliate spend...

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How Cookies Digital Achieved a ROI of +1200% by Adopting Fraud Detection Software

Every advertising agency knows that in order to attract the most exclusive clients, there must be something exceptional...

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How Ad Fraud Hurts Your Marketing and Product Strategy

Let’s say the success of your business depends on growing a thriving user base. In order to grow such a user base, you...

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The 5 Types of Ad Fraud and Why They Should Matter to You

As the fraud lexicon keeps on getting more complex every day, we decided to go back to the basics in this article and...

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The Ultimate Mobile Ad Fraud Glossary

According to Juniper Research, online ad spend lost to ad fraud will amount to $100 billion world wide by 2023.

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How to Run Successful Ad Campaigns - by Detecting Bad Bot Traffic

Malicious bots are a major problem in today’s digital advertising industry. According to this years’ Distil Research...

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What could brands be doing to protect their ad budget during the COVID-19 crisis?

Many smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....

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Opticks + AdKernel integration

Are you using AdKernel and can't work with top-tier partners due to quality issues? Or maybe you are selling traffic to...

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How Mobibase got rid of customer complaints and grew its VAS business successfully

When Mobibase started out in the VAS industry, they relied mostly on mobile operators to advertise their services but,...

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Google Play Store Apps Infected by 'Joker' Malware Subscribes Users Without Consent

Not all Google Play Store apps are safe to download. A number of malicious apps have consistently made their way into...

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How Conversion Minds Increased Its ROI by 8% by Implementing Fraud Prevention

Ad fraud affects almost every level of the advertising ecosystem, especially advertisers. Conversion Minds have...

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Top 25 Harmful Apps We're Blocking in August

Harmful apps are mobile applications designed to generate fraudulent revenues for their developers. They accomplish...

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The Reality of Buying Traffic: How to Spend a Digital Budget on Real Users Without Losing it to Fraudsters

Did you know that mobile ad spending accounts for 26% of the total cost of digital advertising? In 2019, global ad...

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[Paper] 3 Ways Fraudsters Harm Your Marketing Campaigns

If you are a digital marketer or use ads to promote your content around the web, and think your campaigns are not...

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