Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones....

The digital advertising industry depends on consumer clicks. In theory, the more ad clicks the better. 

There are no boundaries that scammers won’t cross to fraudulently cash out on ad revenue at the expense of...

Google’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses...

How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works,...

Fraudsters are well versed in mimicking real user behavior to bypass checks and balances. They’re also experts in...

Recently, we’ve been exploring types of ad fraud that target pay-per-click (PPC) ad campaigns such as click fraud,...

According to a study conducted by Hewlett Packard, ad fraud is not only the most lucrative form of cybercrime but...

There are multiple types of ad fraud that are common knowledge across the industry; clickjacking, ad stacking, pixel...

Last year at Opticks, we analyzed over 466 billion visits in over 200 different territories while protecting...

All types of ad fraud have similar consequences: wasted ad budgets, skewed campaign data, and reputational damage,...

Every fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive ad...

Although overall digital ad revenue is rising, ad fraud remains a widespread, insidious problem for the ad tech...

Even for those in the digital advertising industry, ad fraud is a tough topic to discuss and define. We all know...

Android smartphone users have unrestricted access to around three million apps listed on Google’s Play Store. To the...

What do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the ...

Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry,...

Ad fraud is a multi-layered problem. From click farms and cookie stuffing to ad injections and botnets, the list of...

Ad fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it,...

From Cyber Monday to Black Friday, Super Saturday to Singles’ Day and Diwali, the fourth quarter of the year is...