Ad Fraud Techniques 101: The Complete Guide to Ad Fraud

How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works,...

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What is Proxy Traffic and How to Detect it

Fraudsters are well versed in mimicking real user behavior to bypass checks and balances. They’re also experts in...

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What Are Click Injections and How to Prevent Them

Recently, we’ve been exploring types of ad fraud that target pay-per-click (PPC) ad campaigns such as click fraud,...

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What is Click Spamming and How to Prevent it

According to a study conducted by Hewlett Packard, ad fraud is not only the most lucrative form of cybercrime but...

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What Are MSISDN Injections and How to Prevent Them

There are multiple types of ad fraud that are common knowledge across the industry; clickjacking, ad stacking, pixel...

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Summary: Key Findings from the Opticks Annual 2020 Ad Fraud Report

Last year at Opticks, we analyzed over 466 billion visits in over 200 different territories while protecting...

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What is Clickjacking and How Can it Affect Your Campaigns?

All types of ad fraud have similar consequences: wasted ad budgets, skewed campaign data, and reputational damage,...

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How to Stop Invalid Clicks and Protect Your Budget

Every fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive ad...

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What is Pixel Stuffing and How to Prevent it

Although overall digital ad revenue is rising, ad fraud remains a widespread, insidious problem for the ad tech...

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What is Ad Stacking and How to Prevent it

Even for those in the digital advertising industry, ad fraud is a tough topic to discuss and define. We all know...

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How Fraudsters Fake App Package Names

Android smartphone users have unrestricted access to around three million apps listed on Google’s Play Store. To the...

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How to Detect a Bot And Prevent Ad Fraud

What do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the ...

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How Machine Learning Helps Prevent Ad Fraud

Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry,...

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Botnets Cripple Your Advertising Campaigns: Here’s How to Prevent It

Ad fraud is a multi-layered problem. From click farms and cookie stuffing to ad injections and botnets, the list of...

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How Agencies Are Impacted by Ad Fraud

Ad fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it,...

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How to Combat Seasonal Ad Fraud During the Holiday Season

From Cyber Monday to Black Friday, Super Saturday to Singles’ Day and Diwali, the fourth quarter of the year is...

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How Ad Fraud Ruins Lead Generation Marketing

This guide will help both marketers and advertisers navigate the complex and ever more sophisticated world of...

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How affiliate marketers can improve their cost per acquisition

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate...

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Why marketers think they don't need an antifraud solution

According to Juniper Research, $42 billion is the estimated budget that digital advertisers and agencies lost to...

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The top 5 affiliate fraud indicators

2020 is certainly a year full of uncertainty, however, affiliate marketing is definitely on the rise. Digital...

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