Despite the fact that digital ads are the core of their marketing strategies, ad fraud is often an afterthought in...

We are delighted to announce that we at Opticks have been awarded a Cervera grant by The Centre for the Development...

Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been...

For digital ad campaigns to be successful, advertisers need to ensure that their ad budget is being used to reach...

In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and...

ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s...

Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones....

The digital advertising industry depends on consumer clicks. In theory, the more ad clicks the better. 

There are no boundaries that scammers won’t cross to fraudulently cash out on ad revenue at the expense of...

Google’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses...

How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works,...

Fraudsters are well versed in mimicking real user behavior to bypass checks and balances. They’re also experts in...

Recently, we’ve been exploring types of ad fraud that target pay-per-click (PPC) ad campaigns such as click fraud,...

According to a study conducted by Hewlett Packard, ad fraud is not only the most lucrative form of cybercrime but...

There are multiple types of ad fraud that are common knowledge across the industry; clickjacking, ad stacking, pixel...

Last year at Opticks, we analyzed over 466 billion visits in over 200 different territories while protecting...

All types of ad fraud have similar consequences: wasted ad budgets, skewed campaign data, and reputational damage,...

Every fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive ad...

Although overall digital ad revenue is rising, ad fraud remains a widespread, insidious problem for the ad tech...

Even for those in the digital advertising industry, ad fraud is a tough topic to discuss and define. We all know...