You’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to...

Across the entire continent, Africa is increasingly becoming a mobile-first region. When it comes to mobile marketing,...

In response to low ROAS rates linked to a lack of transparency in advertising supply chains, advertisers have begun to...

Attribution fraud doesn’t just decimate campaign budgets – it also has a devastating effect on your campaign data. When...

When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be...

We know who is behind ad fraud, but how do these bad actors drain advertiser budgets? How, exactly, does the money flow...

There’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But, in reality,...

Ad fraud is a major problem for all marketers. As our Annual Ad Fraud Report reveals, it affects everyone. No country,...

Advertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve...

Fraud prevention doesn’t start and end with an anti-fraud solution. In fact, optimizing your fraud prevention processes...

Organizations are often filled with committees and boards spearheading different business functions to drive business...

Despite the fact that digital ads are the core of their marketing strategies, ad fraud is often an afterthought in the...

We are delighted to announce that we at Opticks have been awarded a Cervera grant by The Centre for the Development of...

Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been...

For digital ad campaigns to be successful, advertisers need to ensure that their ad budget is being used to reach real...

In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and...

ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s...

Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones. Advertisers...

The digital advertising industry depends on consumer clicks. In theory, the more ad clicks the better. 

There are no boundaries that scammers won’t cross to fraudulently cash out on ad revenue at the expense of advertisers....