There’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But, in...

Ad fraud is a major problem for all marketers. As our Annual Ad Fraud Report reveals, it affects everyone. No...

Advertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve...

Fraud prevention doesn’t start and end with an anti-fraud solution. In fact, optimizing your fraud prevention...

Organizations are often filled with committees and boards spearheading different business functions to drive...

Despite the fact that digital ads are the core of their marketing strategies, ad fraud is often an afterthought in...

We are delighted to announce that we at Opticks have been awarded a Cervera grant by The Centre for the Development...

Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been...

For digital ad campaigns to be successful, advertisers need to ensure that their ad budget is being used to reach...

In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and...

ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s...

Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones....

The digital advertising industry depends on consumer clicks. In theory, the more ad clicks the better. 

There are no boundaries that scammers won’t cross to fraudulently cash out on ad revenue at the expense of...

Google’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses...

How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works,...

Fraudsters are well versed in mimicking real user behavior to bypass checks and balances. They’re also experts in...

Recently, we’ve been exploring types of ad fraud that target pay-per-click (PPC) ad campaigns such as click fraud,...

According to a study conducted by Hewlett Packard, ad fraud is not only the most lucrative form of cybercrime but...

There are multiple types of ad fraud that are common knowledge across the industry; clickjacking, ad stacking, pixel...