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How Machine Learning Helps Prevent Ad Fraud
Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry, you’ll likely have been left frustrated by what seems like a never-ending stream of fraudulent attacks on your efforts.
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Botnet Prevention: How to Stop Them Crippling Your Ad Campaigns
Ad fraud is a multi-layered problem. From click farms and cookie stuffing to ad injections and botnets, the list of ad fraud methods is as long as your arm — and that list is growing every day.
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How Agencies Are Impacted by Ad Fraud
Ad fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it, malicious ad fraud practices are a persistent and growing problem for all players across the industry.
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Inside ad fraud – everything marketers need to know
What is ad fraud and how does it work? Ad fraud is the practice of generating false interactions with any digital asset for the sole purpose of earning money. Ad fraud isn’t just conducted by humans (e.g. click farms) or malicious bots, there is a wide range of high-tech methods fraud organizations practice to capitalize…
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The Ultimate Mobile Ad Fraud Guide for Advertisers
Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones. Advertisers take notice of this and continue to ramp up their use of all types of mobile advertising, in the hope that consumers will interact with digital ads on web pages, apps, and social media channels via…
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The Ultimate Mobile Ad Fraud Glossary
According to Juniper Research, online ad spend lost to ad fraud will amount to $100 billion world wide by 2023.
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