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How affiliate marketers can improve their cost per acquisition

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate...

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How to Run Successful Ad Campaigns - by Detecting Bad Bot Traffic

Malicious bots are a major problem in today’s digital advertising industry. According to this years’ Distil Research...

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What could brands be doing to protect their ad budget during the COVID-19 crisis?

Many smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....

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[Case Study] How Conversion Minds Used Opticks to Increase ROI by 8%

Ad fraud affects almost every level of the advertising ecosystem, especially advertisers. Conversion Minds have...

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