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How affiliate marketers can improve their cost per acquisition

ROI, digital advertising, affiliates, cpa, costperacquition

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate...

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How to Run Successful Ad Campaigns - by Detecting Bad Bot Traffic

ROI, adware, cybersecurity, adbudget

Malicious bots are a major problem in today’s digital advertising industry. According to this years’ Distil Research...

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What could brands be doing to protect their ad budget during the COVID-19 crisis?

ad fraud, ROI, digital advertising, malicious apps, covid-19, cybersecurity, adbudget

Many smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....

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covid_ad_budget

[Case Study] How Conversion Minds Used Opticks to Increase ROI by 8%

ad fraud, case study, ROI

Ad fraud affects almost every level of the advertising ecosystem, especially advertisers. Conversion Minds have...

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    Opticks is a cybersecurity company that provides anti ad-fraud solutions to leading businesses worldwide. Our relentless mission is to deliver reliable and innovative software to beat digital fraud.

    Based in Barcelona - Spain

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