Ever wondered if your chosen advertising channels are as effective as they seem? According to our latest advertising...

Are you -- like many other advertisers and marketers -- struggling with the weight of manually reviewing websites for...

Not content with just faking clicks and impressions on the average website with display ads, fraudsters are also using...

When it comes to marketing campaigns, advertisers and marketers alike are keen to make their investment back with a...

The rise of automated chatbots powered by artificial intelligence (AI) -- such as ChatGPT -- presents digital marketers...

Ad fraud is like a game of cat and mouse. Fraudsters use ever-evolving tactics, techniques, and technology to perform...

What many marketers suspected for a long time has finally been confirmed: Organic traffic fraud, or invalid traffic,...

Proxy traffic in and of itself isn’t a bad thing -- internet users have been using proxies for many years to evade...

B2C (business-to-consumer) companies invest around 9.6% of their revenue in their marketing efforts. And B2B...

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a...

As losses due to ad fraud continue to grow exponentially, ad fraud detection should be a priority for marketers and...

Despite only entering the advertising game in 2019, TikTok has quickly snapped up a sizable portion of overall digital...

Black Friday -- one of the biggest sales periods of the year -- is right around the corner. What was once an event...

Advertisers launch paid campaigns to see results. But what if these results are not accurate?

Almost half of all web traffic is made of bots. But while some are good bots, others have been made with the wrong...

Smart advertisers are always looking ahead to not only make sure that they have an edge over their competition, but to...

Invalid traffic is a huge problem for marketers. Click fraud is a significant driver of this type of traffic, and it...

If you’ve dealt with ad fraud before, you know just how pervasive it can be -- and the online streaming world isn’t...

Fake apps, malware, and adware traffic have been causing havoc for legitimate ad campaigns for a long time. Given that...

The online digital advertising industry is booming. And while this is great news for advertisers and marketers...

Ad fraud schemes are becoming more sophisticated, and marketers everywhere are suffering the consequences.

You’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to...

Across the entire continent, Africa is increasingly becoming a mobile-first region. When it comes to mobile marketing,...

In response to low ROAS rates linked to a lack of transparency in advertising supply chains, advertisers have begun to...

When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be...

We know who is behind ad fraud, but how do these bad actors drain advertiser budgets? How, exactly, does the money flow...

There’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But in reality,...

Ad fraud is a major problem for all marketers. As our Annual Ad Fraud Report reveals, it affects everyone. No country,...

Advertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve...

Fraud prevention doesn’t start and end with an anti-fraud solution. In fact, optimizing your fraud prevention processes...

Organizations are often filled with committees and boards spearheading different business functions to drive business...

Despite the fact that digital ads are the core of their marketing strategies, ad fraud is often an afterthought in the...

Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been...

For digital ad campaigns to be successful, advertisers need to ensure that their ad budget is being used to reach real...

In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and...

ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s...

Google’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses across...

How Opticks compares to DoubleVerify and Integral Ad Science Over three-quarters of advertisers are prioritizing...

How Opticks compares to ClickGUARD, Clickcease, and Lunio If you’re tired of fraudsters eating your budgets and...

The digital advertising industry depends on consumer clicks. In theory, the more ad clicks the better.

There are no boundaries that scammers won’t cross to fraudulently cash out on ad revenue at the expense of advertisers....

Fraudsters are well versed in mimicking real user behavior to bypass checks and balances. They’re also experts in...

Recently, we’ve been exploring types of ad fraud that target pay-per-click (PPC) ad campaigns such as click fraud, and...

According to a study conducted by Hewlett Packard, ad fraud is not only the most lucrative form of cybercrime but also...

There are multiple types of ad fraud that are common knowledge across the industry; clickjacking, ad stacking, pixel...

Last year at Opticks, we analyzed over 466 billion visits in over 200 different territories while protecting...

All types of ad fraud have similar consequences: wasted ad budgets, skewed campaign data, and reputational damage, to...

Every fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive ad fraud...

Although overall digital ad revenue is rising, ad fraud remains a widespread, insidious problem for the ad tech...

Even for those in the digital advertising industry, ad fraud is a tough topic to discuss and define. We all know it’s...

Android smartphone users have unrestricted access to around three million apps listed on Google’s Play Store. To the...

What do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the malicious...

Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry, you’ll...

Ad fraud is a multi-layered problem. From click farms and cookie stuffing to ad injections and botnets, the list of ad...

Ad fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it,...

From Cyber Monday to Black Friday, Super Saturday to Singles’ Day and Diwali, the fourth quarter of the year is always...

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate marketers...

What is ad fraud and how does it work? Ad fraud is the practice of generating false interactions with any digital asset...

2020 is certainly a year full of uncertainty, however, affiliate marketing is definitely on the rise. Digital marketers...

Another case of fraudulent apps has recently been uncovered. Google has removed over 30 popular apps from the Play...

Affiliate marketing is your ideal ally to reach your target audience, whether you work for a traditional bank, a...

According to Rakuten Marketing, 81% of advertisers worldwide use affiliate marketing and the expected affiliate spend...

Let’s say the success of your business depends on growing a thriving user base. In order to grow such a user base, you...

As the fraud lexicon keeps on getting more complex every day, we decided to go back to the basics in this article and...

According to Juniper Research, online ad spend lost to ad fraud will amount to $100 billion world wide by 2023.

Malicious bots are a major problem in today’s digital advertising industry. According to this years’ Distil Research...

Many smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....

Not all Google Play Store apps are safe to download. A number of malicious apps have consistently made their way into...

Harmful apps are mobile applications designed to generate fraudulent revenues for their developers. They accomplish...

Did you know that mobile ad spending accounts for 26% of the total cost of digital advertising? In 2019, global ad...

If you are a digital marketer or use ads to promote your content around the web, and think your campaigns are not...