Did you know that the digital advertising industry is expected to lose $68 billion in 2022 to ad fraud — up from $59 billion in 2021? Unfortunately, these figures demonstrate that no organization is safe from its impact. But before you can start to defend against ad fraud, you must be able to detect it. 

How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works, and how they threaten your organization? Being able to fight ad fraud demands an understanding of the types of techniques fraudsters use day in, day out. In this article, we go through…

Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones. Advertisers take notice of this and continue to ramp up their use of all types of mobile advertising, in the hope that consumers will interact with digital ads on web pages, apps, and social media channels via…