This guide will help both marketers and advertisers navigate the complex and ever more sophisticated world of digital marketing ad fraud.
Since no method of online lead generation is immune to ad fraud, being proactive against it will not only protect you, but also improve the quality of leads being generated and ultimately help grow your business' bottom line.
In this guide marketers will learn about:
- What is lead generation fraud?
- How does lead generation fraud work, exactly?
- How does lead generation fraud affect all your digital forms?
- How does lead generation fraud deplete your bottom line?
- Tools and tips on how to protect your organization from lead generation fraud