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Ad Fraud Rates in Various Channels: Which Are Most Impacted by Invalid Traffic?
Ever wondered if your chosen advertising channels are as effective as they seem? According to our latest advertising trends survey, marketers are prioritizing audience-relevant channels. Yet, based on our 2023 Ad Fraud Report findings, marketers are also in the dark about the true scale of ad fraud rates within these channels. In this article, we…
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2023 Ad Fraud App List & How to Use It to Protect Your Campaigns
Are you — like many other advertisers and marketers — struggling with the weight of manually reviewing websites for ad placements and double-checking potentially fraudulent audiences through IPs?
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Mobile App Fraud: How Fraudsters Fake Traffic in Famous Mainstream Apps
Not content with just faking clicks and impressions on the average website with display ads, fraudsters are also using sophisticated ad fraud techniques to fake traffic from mainstream apps.
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The Dark Side of AI: How Fraudsters Exploit ChatGPT for Ad Fraud
The rise of automated chatbots powered by artificial intelligence (AI) — such as ChatGPT — presents digital marketers with an endless number of opportunities, including generating quicker, cheaper ad content.
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How Invalid Traffic and Ad Fraud Limit Your SEO Efforts
What many marketers suspected for a long time has finally been confirmed: Organic traffic fraud, or invalid traffic, harms SEO.
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Proxy Types: Which Are the Most Harmful to Advertisers?
Proxy traffic in and of itself isn’t a bad thing — internet users have been using proxies for many years to evade location-based rules and protect their identity. In the hands of fraudsters, however, the use of proxies poses huge threats to advertisers, their campaigns, and their ad spend.
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How to Lower Your Customer Acquisition Costs (CAC)
B2C (business-to-consumer) companies invest around 9.6% of their revenue in their marketing efforts. And B2B (business-to-business) firms invest even more at 11.8%. With such a significant portion of budgets assigned to marketing activities, these companies need to be sure that they’re spending it intelligently. One effective way to measure the effectiveness of spending activity is…
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The Biggest Ad Fraud Cases and What We Can Learn From Them
Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad…
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4 Click Fraud Detection Techniques to Protect Your Campaigns
As losses due to ad fraud continue to grow exponentially, ad fraud detection should be a priority for marketers and advertisers everywhere.
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Can You Detect Fake Clicks in TikTok?
Despite only entering the advertising game in 2019, TikTok has quickly snapped up a sizable portion of overall digital ad spend. The platform’s ad revenue is expected to amount to 2.4% of digital ad spending in 2022 — a colossal jump from just 1% in 2021.
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How to Protect Your Campaigns Against Ad Fraud During Black Friday
Black Friday — one of the biggest sales periods of the year — is right around the corner. What was once an event occurring only one day out of the year in November has turned into a week-long period of huge shopping sales.
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How Fraudsters Use Bots to Attack Your Google Search Campaigns
Almost half of all web traffic is made of bots. But while some are good bots, others have been made with the wrong intentions.
Check your traffic now