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How Invalid Traffic and Ad Fraud Limit Your SEO Efforts
What many marketers suspected for a long time has finally been confirmed: Organic traffic fraud, or invalid traffic, harms SEO.
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Proxy Types: Which Are the Most Harmful to Advertisers?
Proxy traffic in and of itself isn’t a bad thing. Internet users have been using proxies for many years to evade location-based rules and protect their identity. In the hands of fraudsters, however, the use of proxies poses huge threats to advertisers, their campaigns, and their ad spend.
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The Biggest Ad Fraud Cases and What We Can Learn From Them
Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming increasingly sophisticated. Even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad fraud…
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4 Click Fraud Detection Techniques to Protect Your Campaigns
As losses due to ad fraud continue to grow exponentially, ad fraud detection should be a priority for marketers and advertisers everywhere.
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Can You Detect Fake Clicks in TikTok?
Despite only entering the advertising game in 2019, TikTok has quickly snapped up a sizable portion of overall digital ad spend. Analysts project the platform’s ad revenue will hit 2.4% of digital ad spending in 2022, a colossal jump from just 1% in 2021.
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How to Protect Your Campaigns Against Ad Fraud During Black Friday
Black Friday — one of the biggest sales periods of the year — is right around the corner. What was once a single day in November has turned into a week-long period of huge shopping sales.
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How Fraudsters Use Bots to Attack Your Google Search Campaigns
Almost half of all web traffic is made of bots. But while some are good bots, others have been made with the wrong intentions.
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Opticks Is Now a Member of IAB Tech Lab
We are thrilled to announce that Opticks has become a member of the IAB Technology Laboratory.
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What Is a Viewbot and How Can You Stop Them Ruining Your Campaigns?
If you’ve dealt with ad fraud before, you know just how pervasive it can be — and the online streaming world isn’t immune to it. Viewbots are draining advertisers’ budgets by inadvertently targeting paid banner and video ads.
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The Essential Guide to Ad Fraud Detection for Marketers & Advertisers
Did you know that the digital advertising industry is expected to lose $68 billion in 2022 to ad fraud — up from $59 billion in 2021? Unfortunately, these figures demonstrate that no organization is safe from its impact. But before you can start to defend against ad fraud, you must be able to detect it.
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Fighting Ad Fraud by Combining Machine Learning With Human Supervision
Ad fraud schemes are becoming more sophisticated, and marketers everywhere are suffering the consequences.
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10 Key Ad Fraud Benchmarks You Need to Know
When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be aware that ad fraud is detrimental to their ad campaigns, but do you know just how much?
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