Last year at Opticks, we analyzed over 466 billion visits in over 200 different territories while protecting...

All types of ad fraud have similar consequences: wasted ad budgets, skewed campaign data, and reputational damage,...

Every fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive ad...

Although overall digital ad revenue is rising, ad fraud remains a widespread, insidious problem for the ad tech...

Even for those in the digital advertising industry, ad fraud is a tough topic to discuss and define. We all know...

Android smartphone users have unrestricted access to around three million apps listed on Google’s Play Store. To the...

What do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the ...

Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry,...

Ad fraud is a multi-layered problem. From click farms and cookie stuffing to ad injections and botnets, the list of...

Ad fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it,...

From Cyber Monday to Black Friday, Super Saturday to Singles’ Day and Diwali, the fourth quarter of the year is...

This guide will help both marketers and advertisers navigate the complex and ever more sophisticated world of...

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate...

According to Juniper Research, $42 billion is the estimated budget that digital advertisers and agencies lost to...

2020 is certainly a year full of uncertainty, however, affiliate marketing is definitely on the rise. Digital...

What is ad fraud and how does it work? Ad fraud is the practice of generating false interactions with any digital...

Another case of fraudulent apps has recently been uncovered. Google has removed over 30 popular apps from the Play...

Affiliate marketing is your ideal ally to reach your target audience, whether you work for a traditional bank, a...

According to Rakuten Marketing, 81% of advertisers worldwide use affiliate marketing and the expected affiliate...

Every advertising agency knows that in order to attract the most exclusive clients, there must be something...