How Cookies Digital Achieved a ROI of +1200% by Adopting Fraud Detection Software

Every advertising agency knows that in order to attract the most exclusive clients, there must be something...

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How Ad Fraud Hurts Your Marketing and Product Strategy

Let’s say the success of your business depends on growing a thriving user base. In order to grow such a user base,...

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The 5 Types of Ad Fraud and Why They Should Matter to You

As the fraud lexicon keeps on getting more complex every day, we decided to go back to the basics in this article...

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The Ultimate Mobile Ad Fraud Glossary

According to Juniper Research, online ad spend lost to ad fraud will amount to $100 billion world wide by 2023.

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How to Run Successful Ad Campaigns - by Detecting Bad Bot Traffic

Malicious bots are a major problem in today’s digital advertising industry. According to this years’ Distil Research...

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What could brands be doing to protect their ad budget during the COVID-19 crisis?

Many smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....

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Opticks + AdKernel integration

Are you using AdKernel and can't work with top-tier partners due to quality issues? Or maybe you are selling traffic...

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Google Play Store Apps Infected by 'Joker' Malware Subscribes Users Without Consent

Not all Google Play Store apps are safe to download. A number of malicious apps have consistently made their way...

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How Mobibase got rid of customer complaints and grew its VAS business successfully

When Mobibase started out in the VAS industry, they relied mostly on mobile operators to advertise their services...

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Top 25 Harmful Apps We're Blocking in August

Harmful apps are mobile applications designed to generate fraudulent revenues for their developers. They accomplish...

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The Reality of Buying Traffic: How to Spend a Digital Budget on Real Users Without Losing it to Fraudsters

Did you know that the mobile ad spending accounts for 26% of the total cost of digital advertising? In 2019, global...

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[Paper] 3 Ways Fraudsters Harm Your Marketing Campaigns

If you are a digital marketer or use ads to promote your content around the web, and think your campaigns are not...

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How Conversion Minds increased its ROI by 8% by implementing fraud prevention

Ad fraud affects almost every level of the advertising ecosystem, especially advertisers. Conversion Minds have...

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