• Opticks Is Now a Member of IAB Tech Lab

    Opticks Is Now a Member of IAB Tech Lab

    We are thrilled to announce that Opticks has become a member of the IAB Technology Laboratory. 

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  • What Are Click Bots and How Can You Prevent Them?

    What Are Click Bots and How Can You Prevent Them?

    Invalid traffic is a huge problem for marketers. Click fraud is a significant driver of this type of traffic, and it occurs when invalid or illegitimate clicks are made by malicious software, bots, or competitors. Click fraud is carried out using various techniques such as clickjacking, click spamming, click injections, and click bots. 

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  • How Fraudulent App Publishers Are Draining Your Advertising Budget

    How Fraudulent App Publishers Are Draining Your Advertising Budget

    Fake apps, malware, and adware traffic have been causing havoc for legitimate ad campaigns for a long time. Given that there are millions of Android users all over the world and countless developers publishing apps, you need to block every fraudulent app before it can cause damage. 

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  • The Essential Guide to Ad Fraud Detection for Marketers & Advertisers

    The Essential Guide to Ad Fraud Detection for Marketers & Advertisers

    Did you know that the digital advertising industry is expected to lose $68 billion in 2022 to ad fraud — up from $59 billion in 2021? Unfortunately, these figures demonstrate that no organization is safe from its impact. But before you can start to defend against ad fraud, you must be able to detect it. 

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  • Fighting Ad Fraud by Combining Machine Learning With Human Supervision

    Fighting Ad Fraud by Combining Machine Learning With Human Supervision

    Ad fraud schemes are becoming more sophisticated, and marketers everywhere are suffering the consequences. 

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  • The Early Signs of Ad Fraud You Need to Be Aware Of

    The Early Signs of Ad Fraud You Need to Be Aware Of

    You’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to be pleased that your campaign is making inroads where others haven’t. But, when it comes to ad campaigns, if something seems strange, it probably is.

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  • 10 Key Ad Fraud Benchmarks You Need to Know

    10 Key Ad Fraud Benchmarks You Need to Know

    When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be aware that ad fraud is detrimental to their ad campaigns, but do you know just how much?

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  • Ad Fraud Money Flow: Here’s What It Really Looks Like

    Ad Fraud Money Flow: Here’s What It Really Looks Like

    We know who is behind ad fraud, but how do these bad actors drain advertiser budgets? How, exactly, does the money flow from your pockets into those of fraudsters? Here, we take a look at what the ad fraud money flow looks like within the digital advertising ecosystem.

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  • Who Exactly Is Behind Ad Fraud?

    Who Exactly Is Behind Ad Fraud?

    There’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But in reality, the term “fraudsters” actually covers a handful of distinct groups, each with their own skill, commitment, and threat level. 

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  • How Ad Fraud Prevention Improves Key Metrics

    How Ad Fraud Prevention Improves Key Metrics

    Advertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve business performance. Ad fraud, however, has a massive impact on KPIs. How big? Our data shows that, on average, without a robust fraud prevention strategy, businesses are likely to suffer from a 9% increase in customer acquisition…

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  • News Release: Opticks Awarded National R&D Grant

    News Release: Opticks Awarded National R&D Grant

    We are delighted to announce that we at Opticks have been awarded a Cervera grant by The Centre for the Development of Industrial Technology (CDTI). This is a government-led program by the Spanish Ministry of Science and Innovation, which will allow us to further refine the advanced application of Artificial Intelligence (AI) and Machine Learning…

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  • How to Claim a Google Ads Refund for Invalid Clicks

    How to Claim a Google Ads Refund for Invalid Clicks

    Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been launched, and now you’re waiting with bated breath to see the results you know this campaign deserves. However, when you check your account, you’re not too thrilled with what you’re seeing: invalid clicks.  

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