The digital advertising industry depends on consumer clicks. In theory, the more ad clicks the better. 

The rise of automated chatbots powered by artificial intelligence (AI) — such as ChatGPT — presents digital marketers with an endless number of opportunities, including generating quicker, cheaper ad content. 

Fake apps, malware, and adware traffic have been causing havoc for legitimate ad campaigns for a long time. Given that there are millions of Android users all over the world and countless developers publishing apps, you need to block every fraudulent app before it can cause damage. 

Not content with just faking clicks and impressions on the average website with display ads, fraudsters are also using sophisticated ad fraud techniques to fake traffic from mainstream apps.

Are you — like many other advertisers and marketers — struggling with the weight of manually reviewing websites for ad placements and double-checking potentially fraudulent audiences through IPs? 

Proxy traffic in and of itself isn’t a bad thing — internet users have been using proxies for many years to evade location-based rules and protect their identity. In the hands of fraudsters, however, the use of proxies poses huge threats to advertisers, their campaigns, and their ad spend. 

As losses due to ad fraud continue to grow exponentially, ad fraud detection should be a priority for marketers and advertisers everywhere. 

Despite only entering the advertising game in 2019, TikTok has quickly snapped up a sizable portion of overall digital ad spend. The platform’s ad revenue is expected to amount to 2.4% of digital ad spending in 2022 — a colossal jump from just 1% in 2021. 

Almost half of all web traffic is made of bots. But while some are good bots, others have been made with the wrong intentions.

For digital ad campaigns to be successful, advertisers need to ensure that their ad budget is being used to reach real people. Unfortunately, with the number of different ad fraud techniques on the rise, this is more difficult than ever. 

Fraudsters are well versed in mimicking real user behavior to bypass checks and balances. They’re also experts in identifying organizations’ advertising weak spots and exploiting them for financial gain.