Opticks
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Ad Fraud Rates in Various Channels: Which Are Most Impacted by Invalid Traffic?
Ad fraud rates vary dramatically by channel. Based on the Opticks Ad Fraud Report 2025 (2B+ clicks, 500+ advertisers, 243 territories, Jan 2025–Mar 2026), native and programmatic advertising now carry the highest invalid traffic rates, while affiliate marketing and organic search are safer than most marketers assume.
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How to Lower Your Customer Acquisition Costs (CAC)
B2C (business-to-consumer) companies invest around 9.6% of their revenue in their marketing efforts, and B2B (business-to-business) firms invest even more at 11.8%. With such a big portion of budgets going to marketing, these companies need to know how to lower customer acquisition cost without spending blindly. One effective way to do that is to use…
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The Early Signs of Ad Fraud You Need to Be Aware Of
You’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to be pleased that your campaign is making inroads where others haven’t. But, when it comes to ad campaigns, if something seems strange, it probably is.
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What Are Click Bots and How Can You Prevent Them?
Invalid traffic is a huge problem for marketers. Click fraud is a significant driver of this type of traffic, and it occurs when invalid or illegitimate clicks are made by malicious software, bots, or competitors. Click fraud is carried out using various techniques such as clickjacking, click spamming, click injections, and click bots.
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How Invalid Traffic and Ad Fraud Limit Your SEO Efforts
What many marketers suspected for a long time has finally been confirmed: Organic traffic fraud, or invalid traffic, harms SEO.
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The Biggest Ad Fraud Cases and What We Can Learn From Them
Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming increasingly sophisticated. Even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad fraud…
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How to Protect Your Campaigns Against Ad Fraud During Black Friday
Black Friday — one of the biggest sales periods of the year — is right around the corner. What was once a single day in November has turned into a week-long period of huge shopping sales.
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Opticks Is Now a Member of IAB Tech Lab
We are thrilled to announce that Opticks has become a member of the IAB Technology Laboratory.
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What Is a Viewbot and How Can You Stop Them Ruining Your Campaigns?
If you’ve dealt with ad fraud before, you know just how pervasive it can be — and the online streaming world isn’t immune to it. Viewbots are draining advertisers’ budgets by inadvertently targeting paid banner and video ads.
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The Essential Guide to Ad Fraud Detection for Marketers & Advertisers
Did you know that the digital advertising industry is expected to lose $68 billion in 2022 to ad fraud — up from $59 billion in 2021? Unfortunately, these figures demonstrate that no organization is safe from its impact. But before you can start to defend against ad fraud, you must be able to detect it.
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Fighting Ad Fraud by Combining Machine Learning With Human Supervision
Ad fraud schemes are becoming more sophisticated, and marketers everywhere are suffering the consequences.
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10 Key Ad Fraud Benchmarks You Need to Know
When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be aware that ad fraud is detrimental to their ad campaigns, but do you know just how much?