Invalid traffic is a huge problem for marketers. Click fraud is a significant driver of this type of traffic, and it occurs when invalid or illegitimate clicks are made by malicious software, bots, or competitors. Click fraud is carried out using various techniques such as clickjacking, click spamming, click injections, and click bots. 

What many marketers suspected for a long time has finally been confirmed: Organic traffic fraud, or invalid traffic, harms SEO.

B2C (business-to-consumer) companies invest around 9.6% of their revenue in their marketing efforts. And B2B (business-to-business) firms invest even more at 11.8%. With such a significant portion of budgets assigned to marketing activities, these companies need to be sure that they’re spending it intelligently. One effective way to measure the effectiveness of spending activity is…

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad…

Black Friday — one of the biggest sales periods of the year — is right around the corner. What was once an event occurring only one day out of the year in November has turned into a week-long period of huge shopping sales. 

If you’ve dealt with ad fraud before, you know just how pervasive it can be — and the online streaming world isn’t immune to it. Viewbots are draining advertisers’ budgets by inadvertently targeting paid banner and video ads.

Ad fraud schemes are becoming more sophisticated, and marketers everywhere are suffering the consequences. 

You’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to be pleased that your campaign is making inroads where others haven’t. But, when it comes to ad campaigns, if something seems strange, it probably is.

When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be aware that ad fraud is detrimental to their ad campaigns, but do you know just how much?

We know who is behind ad fraud, but how do these bad actors drain advertiser budgets? How, exactly, does the money flow from your pockets into those of fraudsters? Here, we take a look at what the ad fraud money flow looks like within the digital advertising ecosystem.