• Domain Spoofing Ad Fraud: What It Is & How to Prevent It

    Domain Spoofing Ad Fraud: What It Is & How to Prevent It

    For digital ad campaigns to be successful, advertisers need to ensure that their ad budget is being used to reach real people. Unfortunately, with the number of different ad fraud techniques on the rise, this is more difficult than ever. 

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  • What Is Affiliate Marketing Fraud?

    What Is Affiliate Marketing Fraud?

    In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and generating revenue — which explains why 80% of advertisers run some type of affiliate marketing program. 

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  • What Is ROAS and How Does Ad Fraud Impact It?

    What Is ROAS and How Does Ad Fraud Impact It?

    ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s also a great way to benchmark and optimize ads with A/B testing and other strategies. But what is ROAS exactly? And what role does Ad fraud play when calculating and using it?

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  • How to Stop Competitors Clicking on Your Google Ads

    How to Stop Competitors Clicking on Your Google Ads

    Google’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses across the world as part of their advertising and marketing arsenal. Why? Google Search and Ads deliver an 8:1 return on investment (ROI) — or $8 for every $1 spent.

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  • What Are Click Farms And How to Protect Your Ads From Them

    What Are Click Farms And How to Protect Your Ads From Them

    The digital advertising industry depends on consumer clicks. In theory, the more ad clicks the better. 

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  • Ad Fraud Techniques 101: The Complete Guide to Ad Fraud

    Ad Fraud Techniques 101: The Complete Guide to Ad Fraud

    How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works, and how they threaten your organization? Being able to fight ad fraud demands an understanding of the types of techniques fraudsters use day in, day out. In this article, we go through…

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  • What Is iFrame Traffic and How Can You Prevent It?

    What Is iFrame Traffic and How Can You Prevent It?

    There are no boundaries that scammers won’t cross to fraudulently cash out on ad revenue at the expense of advertisers. Just like there are good bots and bad bots, good proxy traffic and bad proxy traffic, fraudsters sabotage your ad campaigns with malicious iFrame traffic — a usually legitimate method of embedding one webpage into…

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  • What is Proxy Traffic and How to Detect it

    What is Proxy Traffic and How to Detect it

    Fraudsters are well versed in mimicking real user behavior to bypass checks and balances. They’re also experts in identifying organizations’ advertising weak spots and exploiting them for financial gain. 

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  • What is Pixel Stuffing and How to Prevent it

    What is Pixel Stuffing and How to Prevent it

    Although overall digital ad revenue is rising, ad fraud remains a widespread, insidious problem for the ad tech industry at large. Organizations are still plagued by illegitimate traffic and skewed metrics, while fraudsters easily seize sizable chunks of advertising revenue.  While there are many different ad fraud techniques, pixel stuffing is one of the easiest…

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  • How Fraudsters Fake App Package Names

    How Fraudsters Fake App Package Names

    Android smartphone users have unrestricted access to around three million apps listed on Google’s Play Store. To the average user, all of these apps appear legitimate and safe to install for use on their devices. However, a dark side of the Play Store does exist — and, as of yet, it’s an issue that hasn’t…

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  • How to Detect a Bot and Prevent Ad Fraud

    How to Detect a Bot and Prevent Ad Fraud

    What do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the malicious botnets or bots that eat your ad budget and plague the digital advertising industry at large.

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  • How Machine Learning Helps Prevent Ad Fraud

    How Machine Learning Helps Prevent Ad Fraud

    Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry, you’ll likely have been left frustrated by what seems like a never-ending stream of fraudulent attacks on your efforts.

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