Invalid traffic is a huge problem for marketers. Click fraud is a significant driver of this type of traffic, and it occurs when invalid or illegitimate clicks are made by malicious software, bots, or competitors. Click fraud is carried out using various techniques such as clickjacking, click spamming, click injections, and click bots. 

Fake apps, malware, and adware traffic have been causing havoc for legitimate ad campaigns for a long time. Given that there are millions of Android users all over the world and countless developers publishing apps, you need to block every fraudulent app before it can cause damage. 

Ad fraud schemes are becoming more sophisticated, and marketers everywhere are suffering the consequences. 

You’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to be pleased that your campaign is making inroads where others haven’t. But, when it comes to ad campaigns, if something seems strange, it probably is.

When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be aware that ad fraud is detrimental to their ad campaigns, but do you know just how much?

We know who is behind ad fraud, but how do these bad actors drain advertiser budgets? How, exactly, does the money flow from your pockets into those of fraudsters? Here, we take a look at what the ad fraud money flow looks like within the digital advertising ecosystem.

There’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But in reality, the term “fraudsters” actually covers a handful of distinct groups, each with their own skill, commitment, and threat level. 

Advertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve business performance. Ad fraud, however, has a massive impact on KPIs. How big? Our data shows that, on average, without a robust fraud prevention strategy, businesses are likely to suffer from a 9% increase in customer acquisition…

Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been launched, and now you’re waiting with bated breath to see the results you know this campaign deserves. However, when you check your account, you’re not too thrilled with what you’re seeing: invalid clicks.  

For digital ad campaigns to be successful, advertisers need to ensure that their ad budget is being used to reach real people. Unfortunately, with the number of different ad fraud techniques on the rise, this is more difficult than ever. 

In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and generating revenue — which explains why 80% of advertisers run some type of affiliate marketing program. 

ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s also a great way to benchmark and optimize ads with A/B testing and other strategies. But what is ROAS exactly? And what role does Ad fraud play when calculating and using it?