The rise of automated chatbots powered by artificial intelligence (AI) -- such as ChatGPT -- presents digital marketers...

Proxy traffic in and of itself isn’t a bad thing -- internet users have been using proxies for many years to evade...

As losses due to ad fraud continue to grow exponentially, ad fraud detection should be a priority for marketers and...

Despite only entering the advertising game in 2019, TikTok has quickly snapped up a sizable portion of overall digital...

Almost half of all web traffic is made of bots. But while some are good bots, others have been made with the wrong...

Fake apps, malware, and adware traffic have been causing havoc for legitimate ad campaigns for a long time. Given that...

For digital ad campaigns to be successful, advertisers need to ensure that their ad budget is being used to reach real...

The digital advertising industry depends on consumer clicks. In theory, the more ad clicks the better. 

Fraudsters are well versed in mimicking real user behavior to bypass checks and balances. They’re also experts in...

There are multiple types of ad fraud that are common knowledge across the industry; clickjacking, ad stacking, pixel...