Ever wondered if your chosen advertising channels are as effective as they seem?  According to our latest advertising trends survey, marketers are prioritizing audience-relevant channels. Yet, based on our 2023 Ad Fraud Report findings, marketers are also in the dark about the true scale of ad fraud rates within these channels. In this article, we…

Are you — like many other advertisers and marketers — struggling with the weight of manually reviewing websites for ad placements and double-checking potentially fraudulent audiences through IPs? 

Not content with just faking clicks and impressions on the average website with display ads, fraudsters are also using sophisticated ad fraud techniques to fake traffic from mainstream apps.

The rise of automated chatbots powered by artificial intelligence (AI) — such as ChatGPT — presents digital marketers with an endless number of opportunities, including generating quicker, cheaper ad content. 

What many marketers suspected for a long time has finally been confirmed: Organic traffic fraud, or invalid traffic, harms SEO.

Proxy traffic in and of itself isn’t a bad thing — internet users have been using proxies for many years to evade location-based rules and protect their identity. In the hands of fraudsters, however, the use of proxies poses huge threats to advertisers, their campaigns, and their ad spend. 

B2C (business-to-consumer) companies invest around 9.6% of their revenue in their marketing efforts. And B2B (business-to-business) firms invest even more at 11.8%. With such a significant portion of budgets assigned to marketing activities, these companies need to be sure that they’re spending it intelligently. One effective way to measure the effectiveness of spending activity is…

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad…

As losses due to ad fraud continue to grow exponentially, ad fraud detection should be a priority for marketers and advertisers everywhere. 

Despite only entering the advertising game in 2019, TikTok has quickly snapped up a sizable portion of overall digital ad spend. The platform’s ad revenue is expected to amount to 2.4% of digital ad spending in 2022 — a colossal jump from just 1% in 2021. 

Black Friday — one of the biggest sales periods of the year — is right around the corner. What was once an event occurring only one day out of the year in November has turned into a week-long period of huge shopping sales. 

Almost half of all web traffic is made of bots. But while some are good bots, others have been made with the wrong intentions.