Proxy traffic in and of itself isn’t a bad thing — internet users have been using proxies for many years to evade location-based rules and protect their identity. In the hands of fraudsters, however, the use of proxies poses huge threats to advertisers, their campaigns, and their ad spend. 

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad…

As losses due to ad fraud continue to grow exponentially, ad fraud detection should be a priority for marketers and advertisers everywhere. 

Despite only entering the advertising game in 2019, TikTok has quickly snapped up a sizable portion of overall digital ad spend. The platform’s ad revenue is expected to amount to 2.4% of digital ad spending in 2022 — a colossal jump from just 1% in 2021. 

Black Friday — one of the biggest sales periods of the year — is right around the corner. What was once an event occurring only one day out of the year in November has turned into a week-long period of huge shopping sales. 

Almost half of all web traffic is made of bots. But while some are good bots, others have been made with the wrong intentions.

If you’ve dealt with ad fraud before, you know just how pervasive it can be — and the online streaming world isn’t immune to it. Viewbots are draining advertisers’ budgets by inadvertently targeting paid banner and video ads.

Ad fraud schemes are becoming more sophisticated, and marketers everywhere are suffering the consequences. 

When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be aware that ad fraud is detrimental to their ad campaigns, but do you know just how much?

We know who is behind ad fraud, but how do these bad actors drain advertiser budgets? How, exactly, does the money flow from your pockets into those of fraudsters? Here, we take a look at what the ad fraud money flow looks like within the digital advertising ecosystem.

There’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But in reality, the term “fraudsters” actually covers a handful of distinct groups, each with their own skill, commitment, and threat level. 

Advertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve business performance. Ad fraud, however, has a massive impact on KPIs. How big? Our data shows that, on average, without a robust fraud prevention strategy, businesses are likely to suffer from a 9% increase in customer acquisition…