Red Lemon Media is a leader in lead generation in verticals like insurance, finance, energy and tourism. The pivotal...

When the marketing team of IMF Smart Education identified fake clicks and leads in their campaigns, they realised they...

With 15 years of experience in traffic and lead generation, Tagada Media is expected to generate high-quality leads and...

When Papernest uncovered several cases of click fraud in Google Ads, they decided to investigate this problem to make...

In this interview, Opticks CEO Eduardo Aznar sat down with the Cybernews team to discuss the past, present, and future...

Attribution fraud doesn’t just decimate campaign budgets – it also has a devastating effect on your campaign data. When...

We are delighted to announce that we at Opticks have been awarded a Cervera grant by The Centre for the Development of...

What do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the malicious...

Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry, you’ll...

Ad fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it,...

This guide will help both marketers and advertisers navigate the complex and ever more sophisticated world of digital...

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate marketers...

What is ad fraud and how does it work? Ad fraud is the practice of generating false interactions with any digital asset...

2020 is certainly a year full of uncertainty, however, affiliate marketing is definitely on the rise. Digital marketers...

Another case of fraudulent apps has recently been uncovered. Google has removed over 30 popular apps from the Play...

Affiliate marketing is your ideal ally to reach your target audience, whether you work for a traditional bank, a...

According to Rakuten Marketing, 81% of advertisers worldwide use affiliate marketing and the expected affiliate spend...

Every advertising agency knows that in order to attract the most exclusive clients, there must be something exceptional...

Let’s say the success of your business depends on growing a thriving user base. In order to grow such a user base, you...

As the fraud lexicon keeps on getting more complex every day, we decided to go back to the basics in this article and...

According to Juniper Research, online ad spend lost to ad fraud will amount to $100 billion world wide by 2023.

Malicious bots are a major problem in today’s digital advertising industry. According to this years’ Distil Research...

Many smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....

When Mobibase started out in the VAS industry, they relied mostly on mobile operators to advertise their services but,...

Not all Google Play Store apps are safe to download. A number of malicious apps have consistently made their way into...

Ad fraud affects almost every level of the advertising ecosystem, especially advertisers. Conversion Minds have...

Harmful apps are mobile applications designed to generate fraudulent revenues for their developers. They accomplish...

Did you know that mobile ad spending accounts for 26% of the total cost of digital advertising? In 2019, global ad...

If you are a digital marketer or use ads to promote your content around the web, and think your campaigns are not...