Red Lemon Media is a leader in lead generation in verticals like insurance, finance, energy and tourism. The pivotal...
Read MoreRed Lemon Media is a leader in lead generation in verticals like insurance, finance, energy and tourism. The pivotal...
Read MoreWhen the marketing team of IMF Smart Education identified fake clicks and leads in their campaigns, they realised they...
Read MoreWith 15 years of experience in traffic and lead generation, Tagada Media is expected to generate high-quality leads and...
Read MoreWhen Papernest uncovered several cases of click fraud in Google Ads, they decided to investigate this problem to make...
Read MoreIn this interview, Opticks CEO Eduardo Aznar sat down with the Cybernews team to discuss the past, present, and future...
Read MoreAttribution fraud doesn’t just decimate campaign budgets – it also has a devastating effect on your campaign data. When...
Read MoreWe are delighted to announce that we at Opticks have been awarded a Cervera grant by The Centre for the Development of...
Read MoreWhat do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the malicious...
Read MoreWherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry, you’ll...
Read MoreAd fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it,...
Read MoreThis guide will help both marketers and advertisers navigate the complex and ever more sophisticated world of digital...
Read MoreThanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate marketers...
Read MoreWhat is ad fraud and how does it work? Ad fraud is the practice of generating false interactions with any digital asset...
Read More2020 is certainly a year full of uncertainty, however, affiliate marketing is definitely on the rise. Digital marketers...
Read MoreAnother case of fraudulent apps has recently been uncovered. Google has removed over 30 popular apps from the Play...
Read MoreAffiliate marketing is your ideal ally to reach your target audience, whether you work for a traditional bank, a...
Read MoreAccording to Rakuten Marketing, 81% of advertisers worldwide use affiliate marketing and the expected affiliate spend...
Read MoreEvery advertising agency knows that in order to attract the most exclusive clients, there must be something exceptional...
Read MoreLet’s say the success of your business depends on growing a thriving user base. In order to grow such a user base, you...
Read MoreAs the fraud lexicon keeps on getting more complex every day, we decided to go back to the basics in this article and...
Read MoreAccording to Juniper Research, online ad spend lost to ad fraud will amount to $100 billion world wide by 2023.
Read MoreMalicious bots are a major problem in today’s digital advertising industry. According to this years’ Distil Research...
Read MoreMany smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....
Read MoreWhen Mobibase started out in the VAS industry, they relied mostly on mobile operators to advertise their services but,...
Read MoreNot all Google Play Store apps are safe to download. A number of malicious apps have consistently made their way into...
Read MoreAd fraud affects almost every level of the advertising ecosystem, especially advertisers. Conversion Minds have...
Read MoreHarmful apps are mobile applications designed to generate fraudulent revenues for their developers. They accomplish...
Read MoreDid you know that mobile ad spending accounts for 26% of the total cost of digital advertising? In 2019, global ad...
Read MoreIf you are a digital marketer or use ads to promote your content around the web, and think your campaigns are not...
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