Editorial Team

Editorial Team

Our editorial team crafts the content behind our blog and keeps our readers up to date regarding ad fraud, cybersecurity and digital marketing topics.

Recent Posts

How to Detect a Bot And Prevent Ad Fraud

What do you think of when you hear the word ‘bot’? Nine times out of ten, your mind is probably drawn to the ...

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How Machine Learning Helps Prevent Ad Fraud

Wherever there’s money to be made, you’ll find fraudsters, too. If you work in the digital advertising industry,...

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Botnets Cripple Your Advertising Campaigns: Here’s How to Prevent It

Ad fraud is a multi-layered problem. From click farms and cookie stuffing to ad injections and botnets, the list of...

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How Agencies Are Impacted by Ad Fraud

Ad fraud has been plaguing the ad tech industry for well over a decade, yet despite initiatives to address it,...

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How Ad Fraud Ruins Lead Generation Marketing

This guide will help both marketers and advertisers navigate the complex and ever more sophisticated world of...

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How affiliate marketers can improve their cost per acquisition

Thanks to technology, businesses now have a wide array of data at their disposal. With that data, affiliate...

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Why marketers think they don't need an antifraud solution

According to Juniper Research, $42 billion is the estimated budget that digital advertisers and agencies lost to...

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The top 5 affiliate fraud indicators

2020 is certainly a year full of uncertainty, however, affiliate marketing is definitely on the rise. Digital...

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Inside ad fraud - everything marketers need to know

What is ad fraud and how does it work? Ad fraud is the practice of generating false interactions with any digital...

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Fraudulent Apps Removed by Google Were Already Being Blocked by Opticks

Another case of fraudulent apps has recently been uncovered. Google has removed over 30 popular apps from the Play...

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Financial and Insurance Brands - 4 Ways to Boost Acquisition with Affiliate Marketing

Affiliate marketing is your ideal ally to reach your target audience, whether you work for a traditional bank, a...

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The Fundamental Tech Stack for Affiliate Marketing

According to Rakuten Marketing, 81% of advertisers worldwide use affiliate marketing and the expected affiliate...

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How Cookies Digital Achieved a ROI of +1200% by Adopting Fraud Detection Software

Every advertising agency knows that in order to attract the most exclusive clients, there must be something...

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How Ad Fraud Hurts Your Marketing and Product Strategy

Let’s say the success of your business depends on growing a thriving user base. In order to grow such a user base,...

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The 5 Types of Ad Fraud and Why They Should Matter to You

As the fraud lexicon keeps on getting more complex every day, we decided to go back to the basics in this article...

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The Ultimate Mobile Ad Fraud Glossary

According to Juniper Research, online ad spend lost to ad fraud will amount to $100 billion world wide by 2023.

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How to Run Successful Ad Campaigns - by Detecting Bad Bot Traffic

Malicious bots are a major problem in today’s digital advertising industry. According to this years’ Distil Research...

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What could brands be doing to protect their ad budget during the COVID-19 crisis?

Many smart businesses are quickly aligning their ad budgets with shifts in shopper intent amid the COVID-19 crisis....

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Google Play Store Apps Infected by 'Joker' Malware Subscribes Users Without Consent

Not all Google Play Store apps are safe to download. A number of malicious apps have consistently made their way...

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