Ever wondered if your chosen advertising channels are as effective as they seem? According to our latest advertising...

When it comes to marketing campaigns, advertisers and marketers alike are keen to make their investment back with a...

Last year, ad fraud was reported to cost advertisers $81 billion in losses. Now, in 2023, this figure is predicted to...

Ad fraud is like a game of cat and mouse. Fraudsters use ever-evolving tactics, techniques, and technology to perform...

What many marketers suspected for a long time has finally been confirmed: Organic traffic fraud, or invalid traffic,...

B2C (business-to-consumer) companies invest around 9.6% of their revenue in their marketing efforts. And B2B...

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a...

Black Friday -- one of the biggest sales periods of the year -- is right around the corner. What was once an event...

Advertisers launch paid campaigns to see results. But what if these results are not accurate?

Smart advertisers are always looking ahead to not only make sure that they have an edge over their competition, but to...

We are thrilled to announce that Opticks has become a member of the IAB Technology Laboratory.

You might be surprised, but research shows that advertisers will lose $120 billion globally by 2023 because of ad...

Invalid traffic is a huge problem for marketers. Click fraud is a significant driver of this type of traffic, and it...

Simply put, your advertising campaigns will be more successful with an ad fraud solution. After all, it's everywhere....

If you’ve dealt with ad fraud before, you know just how pervasive it can be -- and the online streaming world isn’t...

The online digital advertising industry is booming. And while this is great news for advertisers and marketers...

Did you know that the digital advertising industry is expected to lose $68 billion in 2022 to ad fraud -- up from $59...

Ad fraud schemes are becoming more sophisticated, and marketers everywhere are suffering the consequences.

If you’re serious about not just surviving but thriving in the digital advertising space, you won’t just lie back and...

Globally, ad fraud will cost advertisers $81 billion in losses in 2022. This number alone demonstrates how the threat...

You’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to...

Across the entire continent, Africa is increasingly becoming a mobile-first region. When it comes to mobile marketing,...

In response to low ROAS rates linked to a lack of transparency in advertising supply chains, advertisers have begun to...

When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be...

We know who is behind ad fraud, but how do these bad actors drain advertiser budgets? How, exactly, does the money flow...

There’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But in reality,...

Ad fraud is a major problem for all marketers. As our Annual Ad Fraud Report reveals, it affects everyone. No country,...

Advertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve...

Fraud prevention doesn’t start and end with an anti-fraud solution. In fact, optimizing your fraud prevention processes...

Organizations are often filled with committees and boards spearheading different business functions to drive business...

Despite the fact that digital ads are the core of their marketing strategies, ad fraud is often an afterthought in the...

Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been...

In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and...

ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s...

Google’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses across...

How Opticks compares to DoubleVerify and Integral Ad Science Over three-quarters of advertisers are prioritizing...

How Opticks compares to ClickGUARD, Clickcease, and Lunio If you’re tired of fraudsters eating your budgets and...

How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works, and...

Last year at Opticks, we analyzed over 466 billion visits in over 200 different territories while protecting...

All types of ad fraud have similar consequences: wasted ad budgets, skewed campaign data, and reputational damage, to...

Every fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive ad fraud...

Although overall digital ad revenue is rising, ad fraud remains a widespread, insidious problem for the ad tech...

Even for those in the digital advertising industry, ad fraud is a tough topic to discuss and define. We all know it’s...

Ad fraud is a multi-layered problem. From click farms and cookie stuffing to ad injections and botnets, the list of ad...

From Cyber Monday to Black Friday, Super Saturday to Singles’ Day and Diwali, the fourth quarter of the year is always...

Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones. Advertisers...