Eduardo Aznar

Eduardo Aznar

Recent Posts

The Early Signs of Ad Fraud You Need to Be Aware Of

You’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to...

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Mobile Marketing in Africa: Everything Advertisers Need to Know

Across the entire continent, Africa is increasingly becoming a mobile-first region. When it comes to mobile marketing,...

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How to Demand Transparency in Advertising From Media Partners

In response to low ROAS rates linked to a lack of transparency in advertising supply chains, advertisers have begun to...

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11 Key Ad Fraud Benchmarks You Need To Know

When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be...

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Ad Fraud Money Flow: Here’s What It Really Looks Like

We know who is behind ad fraud, but how do these bad actors drain advertiser budgets? How, exactly, does the money flow...

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Who Exactly Is Behind Ad Fraud? | Opticks Blog

There’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But, in reality,...

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The Impact of Ad Fraud on Marketing & How to Prevent It

Ad fraud is a major problem for all marketers. As our Annual Ad Fraud Report reveals, it affects everyone. No country,...

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How Ad Fraud Prevention Improves Key Metrics

Advertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve...

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How To Organize Your Ad Fraud Prevention Systems

Fraud prevention doesn’t start and end with an anti-fraud solution. In fact, optimizing your fraud prevention processes...

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How To Organize Your Fraud Prevention Committee

Organizations are often filled with committees and boards spearheading different business functions to drive business...

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How to Set Up A Fraud Prevention Process

Despite the fact that digital ads are the core of their marketing strategies, ad fraud is often an afterthought in the...

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How to Claim a Google Ads Refund for Invalid Clicks

Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been...

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What is Affiliate Marketing Fraud?

In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and...

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What Is ROAS and How Does Ad Fraud Impact It?

ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s...

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The Ultimate Mobile Ad Fraud Guide for Advertisers

Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones. Advertisers...

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How to Stop Competitors Clicking on Your Google Ads

Google’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses across...

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Ad Fraud Techniques 101: The Complete Guide to Ad Fraud

How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works, and...

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Summary: Key Findings from the Opticks Annual 2020 Ad Fraud Report

Last year at Opticks, we analyzed over 466 billion visits in over 200 different territories while protecting...

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What is Clickjacking and How Can it Affect Your Campaigns?

All types of ad fraud have similar consequences: wasted ad budgets, skewed campaign data, and reputational damage, to...

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How to Stop Invalid Clicks and Protect Your Budget

Every fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive ad fraud...

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