You’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to...
Read MoreYou’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to...
Read MoreAcross the entire continent, Africa is increasingly becoming a mobile-first region. When it comes to mobile marketing,...
Read MoreIn response to low ROAS rates linked to a lack of transparency in advertising supply chains, advertisers have begun to...
Read MoreWhen it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be...
Read MoreWe know who is behind ad fraud, but how do these bad actors drain advertiser budgets? How, exactly, does the money flow...
Read MoreThere’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But, in reality,...
Read MoreAd fraud is a major problem for all marketers. As our Annual Ad Fraud Report reveals, it affects everyone. No country,...
Read MoreAdvertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve...
Read MoreFraud prevention doesn’t start and end with an anti-fraud solution. In fact, optimizing your fraud prevention processes...
Read MoreOrganizations are often filled with committees and boards spearheading different business functions to drive business...
Read MoreDespite the fact that digital ads are the core of their marketing strategies, ad fraud is often an afterthought in the...
Read MorePicture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been...
Read MoreIn the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and...
Read MoreROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s...
Read MoreYear on year, we consume more content, spend more money, and view more advertisements on our mobile phones. Advertisers...
Read MoreGoogle’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses across...
Read MoreHow many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works, and...
Read MoreLast year at Opticks, we analyzed over 466 billion visits in over 200 different territories while protecting...
Read MoreAll types of ad fraud have similar consequences: wasted ad budgets, skewed campaign data, and reputational damage, to...
Read MoreEvery fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive ad fraud...
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