Eduardo Aznar

Eduardo Aznar

Recent Posts

How to Protect Your Campaigns Against Ad Fraud During Black Friday

Black Friday -- one of the biggest sales periods of the year -- is right around the corner. What was once an event...

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Is Your Ad Campaign Data Actually Accurate?

Advertisers launch paid campaigns to see results. But what if these results are not accurate?

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Report: The Top Advertising Trends 2022

Smart advertisers are always looking ahead to not only make sure that they have an edge over their competition, but to...

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Opticks Is Now a Member of IAB Tech Lab

We are thrilled to announce that Opticks has become a member of the IAB Technology Laboratory. 

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2022 Ad Fraud Trends Report: Summary of Key Findings for Advertisers

You might be surprised, but research shows that advertisers will lose $120 billion globally by 2023 because of ad...

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What Are Click Bots and How Can You Prevent Them?

Invalid traffic is a huge problem for marketers. Click fraud is a significant driver of this type of traffic, and it...

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The Essential Guide to Ad Fraud Prevention

Simply put, your advertising campaigns will be more successful with an ad fraud solution. After all, it's everywhere....

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What Is a Viewbot and How Can You Stop Them Ruining Your Campaigns?

If you’ve dealt with ad fraud before, you know just how pervasive it can be -- and the online streaming world isn’t...

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How U.S. Businesses Are Losing Billions to Ad Fraud Every Year

The online digital advertising industry is booming. And while this is great news for advertisers and marketers...

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The Essential Guide to Ad Fraud Detection for Marketers & Advertisers

Did you know that the digital advertising industry is expected to lose $68 billion in 2022 to ad fraud -- up from $59...

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Fighting Ad Fraud by Combining Machine Learning With Human Supervision

Ad fraud schemes are becoming more sophisticated, and marketers everywhere are suffering the consequences. 

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The Complete Buyer’s Guide to Ad Fraud Prevention Solutions

If you’re serious about not just surviving but thriving in the digital advertising space, you won’t just lie back and...

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2022 Ad Fraud Report: Summary of Key Findings for Advertisers

Globally, ad fraud will cost advertisers $81 billion in losses in 2022. This number alone demonstrates how the threat...

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The Early Signs of Ad Fraud You Need to Be Aware Of

You’ve seen a sudden spike in campaign traffic and unusually high click-through rates (CTRs). Your first reaction is to...

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Mobile Marketing in Africa: Everything Advertisers Need to Know

Across the entire continent, Africa is increasingly becoming a mobile-first region. When it comes to mobile marketing,...

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How to Demand Transparency in Advertising From Media Partners

In response to low ROAS rates linked to a lack of transparency in advertising supply chains, advertisers have begun to...

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11 Key Ad Fraud Benchmarks You Need to Know

When it comes to ad spend, digital media is being prioritized more than ever. Many advertisers, like you, might be...

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Ad Fraud Money Flow: Here’s What It Really Looks Like

We know who is behind ad fraud, but how do these bad actors drain advertiser budgets? How, exactly, does the money flow...

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Who Exactly Is Behind Ad Fraud?

There’s a lot of talk about how fraudsters drain budgets, ruin campaign data, and tarnish reputations. But in reality,...

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The Impact of Ad Fraud on Marketing & How to Prevent It

Ad fraud is a major problem for all marketers. As our Annual Ad Fraud Report reveals, it affects everyone. No country,...

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How Ad Fraud Prevention Improves Key Metrics

Advertisers rely on a wide range of key metrics to measure campaign success, make data-driven decisions, and improve...

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How To Organize Your Ad Fraud Prevention Systems

Fraud prevention doesn’t start and end with an anti-fraud solution. In fact, optimizing your fraud prevention processes...

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How to Organize Your Fraud Prevention Committee

Organizations are often filled with committees and boards spearheading different business functions to drive business...

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How to Set Up a Fraud Prevention Process

Despite the fact that digital ads are the core of their marketing strategies, ad fraud is often an afterthought in the...

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How to Claim a Google Ads Refund for Invalid Clicks

Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been...

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What Is Affiliate Marketing Fraud?

In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and...

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What Is ROAS and How Does Ad Fraud Impact It?

ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s...

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How to Stop Competitors Clicking on Your Google Ads

Google’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses across...

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Ad Fraud Techniques 101: The Complete Guide to Ad Fraud

How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works, and...

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Summary: Key Findings from the Opticks Annual 2020 Ad Fraud Report

Last year at Opticks, we analyzed over 466 billion visits in over 200 different territories while protecting...

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What is Clickjacking and How Can it Affect Your Campaigns?

All types of ad fraud have similar consequences: wasted ad budgets, skewed campaign data, and reputational damage, to...

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How to Stop Invalid Clicks and Protect Your Budget

Every fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive ad fraud...

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What is Pixel Stuffing and How to Prevent it

Although overall digital ad revenue is rising, ad fraud remains a widespread, insidious problem for the ad tech...

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What is Ad Stacking and How to Prevent it

Even for those in the digital advertising industry, ad fraud is a tough topic to discuss and define. We all know it’s...

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How to Combat Seasonal Ad Fraud During the Holiday Season

From Cyber Monday to Black Friday, Super Saturday to Singles’ Day and Diwali, the fourth quarter of the year is always...

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The Ultimate Mobile Ad Fraud Guide for Advertisers

Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones. Advertisers...

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