Picture the scene: You’ve put time, effort, and money into crafting the perfect Google Ads campaign. It’s just been...

In the digital marketing world, affiliate marketing is considered one of the most successful in driving sales and...

ROAS is a crucial metric for helping marketers understand and measure the effectiveness of their ad campaigns. It’s...

Year on year, we consume more content, spend more money, and view more advertisements on our mobile phones....

Google’s advertising platform, Google Ads (formerly known as Google Adwords), is used by millions of businesses...

How many types of ad fraud techniques are you aware of? Of those that you know of, can you explain how each works,...

Last year at Opticks, we analyzed over 466 billion visits in over 200 different territories while protecting...

All types of ad fraud have similar consequences: wasted ad budgets, skewed campaign data, and reputational damage,...

Every fifth click on a PPC (pay-per-click) ad is fraudulent. This makes click fraud one of the most pervasive ad...

Although overall digital ad revenue is rising, ad fraud remains a widespread, insidious problem for the ad tech...

Even for those in the digital advertising industry, ad fraud is a tough topic to discuss and define. We all know...

From Cyber Monday to Black Friday, Super Saturday to Singles’ Day and Diwali, the fourth quarter of the year is...